Philanthropreneurship Forum Alert

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Our business was founded on the principle that running a successful organization is about delivering a profit to our shareholders and about contributing to society by providing meaningful and sustainable employment for millions of people. Fast forward nearly 70 years and our dual purpose still holds true, perhaps more than ever.

Today, the stakeholder view employers must take is increasingly important. In this world of constant change, technological disruption and bifurcation of employment opportunities, we are seeing the polarization of the population play out in front of our eyes. While philanthropy —  typically characterized by the donation of money to good causes — has an important role to play, business leaders must do more to be responsible and responsive.  Beyond our organizations, in the communities in which we operate, people feel disenfranchised and disconnected and too many look ahead and cannot see how their circumstances will improve. Businesses have a role and responsibility to ensure we are enhancing people’s lives and that we are an important part of the solution.

That’s why our Sustainability Plan is built around learnability and employability: about how we help people nurture the desire and ability to develop in-demand skills to be employable for the long-term. It’s why we partner with governments, NGOs and of course our clients, to get people Ready for Work, help them stay relevant by Skilling Up and improve diversity in Integrated and Inclusive workplaces. And it’s why we actively support the UN’s Sustainable Development Goals around Education, Equality and Decent Work for Economic Growth – because they are directly related to our core business so we can, and do, make a real difference. It’s also why we practice what we preach — by investing in skill development that helps our people achieve their potential, and encouraging employees to share their talent in the communities in which we live and work. It’s how we attract the best people to work for us, because when you join ManpowerGroup you know that you’re part of an ethical company that at its core believes in doing well by doing good.

As CEO, I must make it my mission to ensure all of our stakeholders — from investors, to clients, and most importantly our people — know and understand our Why. To paraphrase Simon Sinek, we must make sure people don’t just know what we do but why we do it. Our recent employee survey shows this is working; our people feel pride in working for our business every day. This is no coincidence, at ManpowerGroup we have a clear purpose — we believe meaningful, sustainable employment has the power to change the world. We also believe the most effective way to make true impact is to address the challenges that are directly linked to the success of the business. This focus on doing well by doing good has served us well for nearly seventy years. But it is no longer our company’s best kept secret. We will continue to do more to deliver on our purpose and I am proud of our team’s commitment and passion to serve all of our stakeholders every day, all over the world.

Follow Jonas Prising on Twitter and Linkedin.