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Money as a currency is believed to have been invented as early as 5000 B.C., when historians believe that metal objects representing a monetary value was first used. In the many years since, money has solidified its presence as the single most effective and preferred currency, with enormous power and value built into our understanding of it. It has also, become a source of great limitation.

With Omnipreneurship and in particular, the rule of Honey as Money, I find that shifting my focus away from money is helpful in my quest to build a better world and frees my path from obstacles. “Honey as Money” is about redefining the very nature of currency. Honey as money propels us beyond thinking in dollars, euros, and yen. This golden rule is about what happens when you add “honey” in the form of alternative currencies—your dreams, passion, ideas, persistence, expertise, community, events, and crowds—to the traditional measurement of value. “Honey as money” encourages you to play with all these multiple currencies in your endeavors. When you do, you will increase your value exponentially and speed toward your finish line.

In order to find a balanced approach to all that you do, Omnipreneurship requires that all ten rules work in harmony, along with the three principles and five values and with Honey as Money, I find that it is a rule that contributes and strengthens all other components of the approach. It is triggered by scarcity, which unleashes creative thinking and yields exceptional ideas.

As I write in the book,  “The problem is that too often, not having money is an excuse for not delivering. Focusing on a lack of money puts us in a victim mindset, and becomes a pretext for not being more innovative and entrepreneurial in generating revenues and support from unconventional sources. Indeed, I’ve found that the notion that money is the only thing stopping most of us from achieving our goals is the fastest way to achieve nothing.”

In the book, I talk about the work of Grameen Bank, of the peace initiative Peace One Day and of countless non-profits – small, fierce and resilient – that we have supported and worked with through the Stars Impact Awards and who have all put Honey as Money to the test and come up victorious. They have adopted the psychology of scarcity to allow them to seek out funding in new and innovative ways; attract like-minded partners and collaborators and deliver measurable impact. My work in both the private and the public sector has also proven to benefit from changing our mindset from money-focused to one that hones in on the greatest among us to deliver effective solutions with exceptional execution.

Omnipreneurship has many written prescriptions for making honey without money and I am constantly searching for new ways to further evolve this and weave it into the very fabric of how we live our lives. We are living in a time where building sustainability into all that we do is of prime importance and weaning ourselves away from a focus on money will serve to support and enhance a sustainable life.

Amr Al-Dabbagh is CEO of the Al-Dabbagh Group, which operates 62 companies in 60 countries employing over 15,000 men and women around the world. Follow him on Twitter at @theomnipreneur. For more information on The Greatest Among You and the other components of Omnipreneurship, you can buy the book, Omnipreneurship, now available for Kindle and in hardback on Amazon.