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Professor David J. Reibstein’s research focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues. Most recently, Professor Reibstein’s research on competitive marketing strategies addresses competitors’ reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part of strategizing. His marketing metrics work has focused on linking marketing metrics to financial consequences, resulting in his most recent book Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.

He is a co-host of the radio show Measured Thoughts on Wharton Business Radio, Channel 111 on SiriusXM and he co-authored a book on Nation Branding that was introduced during his Nation Branding presentation at the 2016 World Economic Forum in Davos.

Professor Reibstein received his Ph.D. from Purdue University and his B.S. and B.A. degrees from the University of Kansas.

2017 Forum

  • 11.10 / 12.05Panel
    Generating More with Less: Lessons from the ‘Global South’