We are living in a very exciting time in history, where innovations in technology have challenged the status quo of every conceivable industry and brought massive institutions to their knees. Companies that did not exist less than fifteen years ago today top global lists of the most effective and competitive companies around the world.
Malcolm X once said, “The future belongs to those who prepare for it today” and at Al-Dabbagh Group, the holding company founded by my father, Sheikh Abdullah Al-Dabbagh in 1962, we consider the future our guiding north star and constantly ask ourselves – where do we want to be in the future and how will we get there?
I believe that the answers lie in Omnipreneurship, an approach that combines three principles of Giving, Earning and Sustaining with a set of five values and ten rules that can help the individual, the organization and the community realize their goals, create impact and contribute to the greater good.
In my book “Omnipreneurship”, various case studies from across our strategic business portfolios are profiled, detailing how we are invested in making profit through our Earning principle, in order to create a balance with Giving and Earning. We are motivated to build our business to become one of the top 20 wholly owned global family businesses by 2020 in order to vastly expand our Giving and Sustaining activities.
In the book I write, “I feel deeply that so many problems in the world can be traced to a lack of sufficient, meaningful, decent-paying employment. What the world needs now are business models that foster economic growth in a more sustainable and inclusive manner. Companies need to demonstrate purpose and mission beyond creating shareholder value.
The fault also lies with basic greed. Getting into business for the sake of merely making money and enriching oneself makes the world much worse, not better. We are all connected.”
I have been fortunate throughout my career to work and learn from many great leaders across the spectrum – from government and academia to non-profits and corporations. By and large, the message is always the same – that when we are invested in businesses that give rather than take; when we have sustainable practices at the heart of all we do; when purpose drives all our efforts, then profit for good is achievable. This is what Al-Dabbagh is focused on achieving year on year.
The three principles of Omnipreneurship which guide Al-Dabbagh Group mean that we must remember that everything we do has be in the service of humanity; we must design systems and deliver products that can create a better world, because as my friend Paul Polman once said, “there is no business case in enduring poverty.”
Let’s get to work!
Amr Al-Dabbagh is CEO of the Al-Dabbagh Group, which operates 62 companies in 60 countries employing over 15,000 men and women around the world. Follow him on Twitter at @theomnipreneur. For more information on The Greatest Among You and the other components of Omnipreneurship, you can buy the book, Omnipreneurship, now available for Kindle and in hardback on Amazon.